ARTIFICIAL INTELLIGENCE

Knowledge Cooperative

What is Artificial Intelligence? How powerful is it? Will it take over the world? Will it take over my job?

From chatbots to self-driving vehicles, we are beginning to get used to AI in everyday life. But the more widespread it becomes, the more questions people have about how it works,  how it is being applied,  and whether it can be trusted.

Many of these questions are already being answered by research in the field. The scholarly communications sector has a role to play in helping broader audiences find and understand credible information about this most powerful and pervasive of technologies.

Join the Artificial Intelligence Knowledge Cooperative and be part of a community-wide effort to help the public, media, industry, policy makers, educators, and others understand the current and future role and capabilities of AI.

AI alt mockuuups soft edges

 

What are Knowledge Cooperatives?

Showcases and media campaigns to broaden the audience for your publications


The Knowledge Cooperative model provides publishers with a way to collaborate in tackling the issues of our time. Working together to summarize and publicize research achieves greater visibility and impact; readers benefit from a single entry point, consistently promoted across a range of channels.

Knowledge Cooperatives offer you:

reach: Summarizing research in plain language — ensuring it is found, understood and acted on by the the widest possible audience — within and beyond academia

READERSHIP: Accelerating the discovery, application and impact of research with audience-building campaigns within and beyond academia

RECOGNITION: Demonstrating the role and value of the scholarly publishing sector in tackling global challenges

Why participate?


RESPONSIBILITY
Show that your organization is doing more than paying lip service to tackling societal issues. Make sure the research you publish can be understood and applied by the broadest possible audience.

INCLUSIVITY
Take a more proactive approach to reaching, and meeting the needs of, broader audiences. Deliver interpretive content and vibrant, magazine-style discovery showcases – promoted through a range of mainstream channels.

ECONOMY OF SCALE
Work with other organizations to benefit from economies of scale (particularly in terms of promotional activities and costs), and a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the ongoing media, public and policy interest in the topics selected).

REPUTATION
Raise the profile of your brand — demonstrating the societal value you add in supporting the creation and dissemination of the knowledge that helps the world tackle global challenges.

MARKET INTELLIGENCE
Gain insight into awareness, perceptions, needs and expectations of broader audiences, to shape future strategies.

 

Do you publish relevant content?


The target audiences for this initiative are broad – from academics, to industry, policy makers, educators, the general public and the global media. The aim is to give all audiences greater insight into the power, potential and challenges of AI – from the practical applications to the ethical issues.

 

EXAMPLE TOPICS:

Machine learning
Machine consciousness
Hyperintelligence
Natural Language Processing
Algorithms Neomorphic computing
Disease prediction
Internet of Things
AI-assisted investment
Social intelligence
Regulation and ethics
Artificial moral agents

What you are signing up for


A proven solution

The expanded range of Knowledge Cooperatives builds on the success of the original Climate Change Knowledge Cooperative, launched in November 2021. It has rapidly achieved international readership, both within and beyond academia (28% academics, 72% non academics – including 17% general public, 14% teachers / educators, 10% policy makers, 10% industry) thanks to mainstream press coverage and ongoing social / search / email marketing.

CONTENT

Showcases of significant and / or recent research, from multiple publishers, societies and universities. Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible and attractive to audiences both within and beyond academia.

CAMPAIGN

Multi-media, multi-touch, multi-format campaigns both to reach broader audiences, and to raise awareness of the brands involved. Including PR (across both mainstream media and academic / science media), paid and organic social and search marketing, email campaigns and alerts – both at launch, and throughout the project.

RESEARCH

Readership surveys exploring the profile of the audiences reached, their awareness / perceptions of the scholarly comms sector in general / sponsors’ brands in particular, their information needs relating to research content. Additional analytics / insights derived from users’ activities within and around the showcase.

Publishers, societies and others in the scholarly information sector can nominate content to be summarized and promoted in the Artificial Intelligence Knowledge Cooperative from USD 2,000.

For more information about adding your content to the Artificial Intelligence Knowledge Cooperative, please contact Colin Caveney: colin.caveney@growkudos.com

noun-award-89385-215060

Brand visibility

Your company name and / or logo on the main homepage, custom showcases, publication pages, PR and promotional materials.

 

noun-megaphone-89265-215060

Audience building

Global marketing and PR activity to build audience for your content, and raise the profile of your brand.

 

noun-certificate-89432-215060 (1)

Professional summaries

Science-journalistic explanations of your publications – accessible for broader audiences both within and beyond academia.

 

noun-line-graph-89336-215060 (1)

Usage reporting

Summaries of usage of the overall showcase, and of your publications and your custom showcase(s) (where applicable).

 

noun-idea-89299-215060

Market intelligence

Survey data to shape your future public engagement initiatives, including insights into audience profile, needs and expectations.

 

Future topics

Mental Health

Equality Diversity and Inclusion

War & Peace

Cancer

Topics already live:

Climate Change

COVID and Beyond