media campaign and public engagement showcase
Maximizing the influence of climate change research from the world’s leading publishers and universities
A major new collaborative initiative to help broaden the discovery and understanding of climate change research — and accelerate its application towards a sustainable future.
|Leveraging the showcase and audience building capabilities of Kudos Pro||Interpretive text, visual and video summaries of complex research|
A showcase of the most significant and / or recent climate change research
Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible to a broad audience both within and beyond academia
Drawing together content from a range of publishers, societies and universities.
A substantial multi-media, multi-touch, multi-format publicity campaign promoting the initiative, including:
PR (across both mainstream media and academic / science media)
Social media and search engine marketing
Email promotion within relevant networks.
RESPONSIBILITY: to make sure climate knowledge is accessible to and applied by the broadest possible audience — a curated collection, easy to find, easy to understand.
BANG FOR YOUR BUCK: working with other organizations, you will benefit from economies of scale (particularly in terms of promotional activities and costs, and leveraging existing infrastructure), a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the substantial media, public and policy interest in the topic generated by COP26).
REPUTATION: to raise the profile of participating publishers, societies and universities — demonstrating the societal value they add in supporting the creation and dissemination of the knowledge that will help the world tackle climate change