Climate Change
Knowledge Cooperative |
media campaign and public engagement showcase
Maximizing the influence of climate change research from the world’s leading publishers and universities
A major new collaborative initiative to help broaden the discovery and understanding of climate change research — and accelerate its application towards a sustainable future.
Leveraging the showcase and audience building capabilities of Kudos Pro | Interpretive text, visual and video summaries of complex research |
WHAT
THE CONTENT
A showcase of the most significant and / or recent climate change research
Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible to a broad audience both within and beyond academia
Drawing together content from a range of publishers, societies and universities.
THE CAMPAIGN
A substantial multi-media, multi-touch, multi-format publicity campaign promoting the initiative, including:
PR (across both mainstream media and academic / science media)
Social media and search engine marketing
Email promotion within relevant networks.
WHEN
Sign up now to make sure your climate research is included in this landmark initiative
WHY
RESPONSIBILITY: to make sure climate knowledge is accessible to and applied by the broadest possible audience — a curated collection, easy to find, easy to understand.
BANG FOR YOUR BUCK: working with other organizations, you will benefit from economies of scale (particularly in terms of promotional activities and costs, and leveraging existing infrastructure), a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the substantial media, public and policy interest in the topic generated by COP26).
REPUTATION: to raise the profile of participating publishers, societies and universities — demonstrating the societal value they add in supporting the creation and dissemination of the knowledge that will help the world tackle climate change