Cookie policy

Information about our use of cookies

The website at growkudos.com (“our site”) is published and maintained by Kudos Innovations Limited (“we”, “us”), a company registered in England under number 08642156 with its registered office at 100 Liverpool Street, London, EC2M 2AT, UK.

This policy (together with our terms and conditions of use and any other documents referred to on it) sets out the basis on which our site uses cookies to distinguish you from other users of our site. This helps us to provide you with a good experience when you browse our site and also allows us to improve it. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. We only use (and store) non-essential cookies on your computer's browser or hard drive if you provide your consent.

We use the following cookies:

  • “Strictly necessary cookies.” These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

  • “Analytical/performance cookies.” They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

  • “Functionality cookies.” These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • “Targeting cookies.” These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Title Cookie Name(s) Cookie Purpose More information
Kudos Authentication kudos.session and/or _kudos_session We use this cookie for authentication. It is used to log the user into the site and to retain their session. It is essential otherwise Kudos can't deliver a personalised user experience and allow the use of features such as article claiming, enriching and sharing. The cookie is set by Kudos and currently last for 30 days.
Kudos Pro Authentication jwt_auth, id_token These cookies are set when a user logs into the site and are used to authenticate Kudos Pro users. They are essential for access to and usage of Kudos Pro features. These cookies are set by Kudos and last for 30 days.
Kudos metrics metric_uid This cookie stores a random unique value. It is used to record how many unique visitors have viewed pages on the site. This cookie does not collect or store your personal information (e.g. your name or email address). This cookie is set by Kudos and expires on January 1st 2030.
Facebook API N/A This is an analytics tool for measuring the effectiveness of our ads and
website. For users who opt into cookie tracking, conversions from ad clicks to key page views, trial sign up, email list sign ups, free account registration and purchase are relayed back to Facebook to enable us to measure the effectiveness of our campaigns and serve ads more effectively. We also use the data to retarget existing users with ads
This is a third party tool and is set by Facebook
Facebook Lead Ads N/A When you submit a Facebook lead form, we will use the data sbmitted to send you the content you have requested from us directly to your email address or phone. This information is stored on Facebook's servers, Hubspot and Customer IO. This is a third party tool and is set by Facebook
Facebook Pixel _fbp, _fbc This is an analytics tool for measuring the effectiveness of our ads and
website. For users who opt into cookie tracking, conversions from ad clicks to key page views, trial sign up,
email list sign ups, free account registration and purchase are relayed back to Facebook to enable us to measure the effectiveness of our campaigns and serve ads more effectively. We also use the data to retarget existing users with ads
This is a third party cookie and is set by Facebook
Google Ads

NID, NID, IDE, _gads, ANID, AID, FPAU, TAID, gcl_, FPGC

These cookies track users who opt into cookies via a click ID. It is used by Google Ads and Google Analytics to allow us to understand how visitors interact with our ads to help us serve more relevant content to users in our ads and on our site. This cookie does not store your personal information (e.g. your name or email address). This is a third party cookie and is set by Google
Google Analytics _utma, _utmb, _utmc, _utmz These cookies generate a random number as well as collecting information on how visitors reached the site. It is used by Google Analytics to allow us understand how visitors interact with the site so we can improve it. This cookie does not collect or store your personal information (e.g. your name or email address). This is a third-party cookie and is set by Google. It is independent of Kudos. _utma expires after 2 years. _utmb expires after 30 minutes. _utmc expires when you close the browser. _utmz expires after 6 months.
Google Optimize Any that starts with experiment_ These cookies generate a random number. They are used to provide different experiences - slight changes to the design/layout/functionality of the site - to randomly-chosen subsets of our users. This allows us to experiment with changes to the Kudos site to determine what works best for our users. The cookies are set by Kudos and currently last for 90 days.
Google Translate PREF (.translate.googleusercontent.com), PREF (.google.com) These cookies store preferences including language preferences for the Google Translate widget. This is a third-party cookie and is set by Google. It is independent of Kudos. It expires after 2 years.
Hubspot -hstc, hssrc, hssc This is an analytics tool for measuring the effectiveness of our ads and
website. For users who opt into cookie tracking, conversions from ad clicks, emails, pop ups and forms through to key page views, trial sign up, email list sign ups, free account registration, publication and project creation and purchase are relayed back to Hubspot to enable us to send relevant and timely communications and improve our campaigns. We also use the data to retarget existing users and user engagement with relevant comms and pages are stored in Hubspot and
Customer IO.
This is a third party tool and is set by Hubspot
Kudos Welcome Tour welcome_tour This cookie stores whether the user has viewed the welcome tour and enables us to only show the tour on the first time of visit. The cookie is set by Kudos and currently lasts for 10 years.
Linkedin Lead Ads
N/A When you submit a Linkedin lead form, we will use the data sbmitted to send you the content you have requested from us directly to your email address or phone. This information is stored on Linkedin's servers, Hubspot and Customer IO. This is a third party tool and is set by Linkedin
Linkedin Pixel lms_ads This is an analytics tool for measuring the effectiveness of our ads and
website. For users who opt into cookie tracking, conversions from ad clicks to key page views, trial sign up, email list sign ups, free account registration and purchase are relayed back to Linkedin to enable us to measure the effectiveness of our campaigns and serve ads more effectively. We also use the data to retarget existing users with ads.
This is a third party tool and is set by Linkedin
Hotjar See Cookies set by the Hotjar script We use Hotjar in order to better understand our users' needs and to optimize this service and experience, for example to allow users to provide feeback on the site. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. These are third-party cookies and are set by Hotjar. They are independent of Kudos. Not all of these cookies will be set, depending on which Hotjar features Kudos decides to use. The cookies used will expire after 365 days.
Microsoft Ads MUID, MR These cookies track users who opt into cookies via a click ID. It is
used by Microsoft Ads and Google Analytics to allow us to understand
how visitors interact with our ads to help us serve more relevant content to users in our ads and on our site. This cookie does not store your
personal information (e.g. your name or email address)
This is a third party cookie and is set by Microsoft Ads

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, all cookies will expire as outlined under the 'more information' column in the table above.

We may revise this Cookie Policy at any time. Any changes we make to our Cookie Policy in the future will be posted on this webpage and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Cookie Policy.

Last updated on 21-Sep-2022