Research has an important role to play in reducing poverty and inequality; improving health, education, and economic outcomes; and protecting our environments.
But achieving these outcomes requires greater effort to ensure more people find, understand and apply research results and recommendations.
We need to make sure that audiences such as policy makers, educators, industry, practitioners, healthcare professionals, the media and public themselves understand how they can act on research to improve outcomes.
Publishers have a vital role. As a sector, we need to make sure that audiences within and beyond academia can find, understand and apply relevant research.
Open Access is not sufficient to enable wider access to research findings
Director of Research
We need translation to make research comprehensible, and curation of cross-disciplinary insights to address societal challenges.
Director Research Strategy & Policy
University College London
It’s not just an add-on to open access. We need to consider the role of publishers in equipping society to understand research.
Tracey Brown OBE
Sense about Science
What are Knowledge Cooperatives?
Showcases and media campaigns to ensure wider understanding of research publications
The Knowledge Cooperative model provides publishers with a way to collaborate in tackling the issues of our time. Working together to summarize and publicize research achieves greater visibility and impact; readers benefit from a single entry point, consistently promoted across a range of channels.
Knowledge Cooperatives offer you:
reach: Summarizing research in plain language — ensuring it is found, understood and acted on by the the widest possible audience.
READERSHIP: Accelerating the discovery, application and impact of research with audience-building campaigns within and beyond academia.
RECOGNITION: Demonstrating the role and value of the scholarly publishing sector in tackling global challenges.
Show that your organization is doing more than paying lip service to tackling societal issues. Make sure the research you publish can be understood and applied by the broadest possible audience.
Take a more proactive approach to reaching, and meeting the needs of, broader audiences. Deliver interpretive content and vibrant, magazine-style discovery showcases – promoted through a range of mainstream channels.
ECONOMY OF SCALE
Work with other organizations to benefit from economies of scale (particularly in terms of promotional activities and costs), and a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the ongoing media, public and policy interest in the topics selected).
Raise the profile of your brand — demonstrating the societal value you add in supporting the creation and dissemination of the knowledge that helps the world tackle global challenges.
Gain insight into awareness, perceptions, needs and expectations of broader audiences, to shape future strategies.
Do you publish relevant content?
Good health and well-being
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Sustainable cities and communities
Responsible consumption and production
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
A proven solution
The expanded range of Knowledge Cooperatives builds on the success of the original Climate Change Knowledge Cooperative, launched in November 2021. It has rapidly achieved international readership, both within and beyond academia (28% academics, 72% non academics – including 17% general public, 14% teachers / educators, 10% policy makers, 10% industry) thanks to mainstream press coverage and ongoing social / search / email marketing.
Showcases of significant and / or recent research, from multiple publishers, societies and universities. Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible and attractive to audiences both within and beyond academia.
Multi-media, multi-touch, multi-format campaigns both to reach broader audiences, and to raise awareness of the brands involved. Including PR (across both mainstream media and academic / science media), paid and organic social and search marketing, email campaigns and alerts – both at launch, and throughout the project.
Readership surveys exploring the profile of the audiences reached, their awareness / perceptions of the scholarly comms sector in general / sponsors’ brands in particular, their information needs relating to research content. Additional analytics / insights derived from users’ activities within and around the showcase.
For more information about adding your content to the Sustainable Development Knowledge Cooperative, please contact Colin Caveney: email@example.com
Your company name and / or logo on the main homepage, custom showcases, publication pages, PR and promotional materials.
Global marketing and PR activity to build audience for your content, and raise the profile of your brand.
Science-journalistic explanations of your publications – accessible for broader audiences both within and beyond academia.
Summaries of usage of the overall showcase, and of your publications and your custom showcase(s) (where applicable).
Survey data to shape your future public engagement initiatives, including insights into audience profile, needs and expectations.