Think about who you are trying to reach with your research. As well as reaching other academics in your field, you may want to reach people in other sectors who can benefit from your findings, or put your results into practice. These other audiences might include industrial scientists, policy makers, practitioners, educators, patients, or the media.
Which two or three of these are most likely to be able to act on your research? These are the groups you should keep at the front of your mind as you write your Story.