A proven solution
The expanded range of Knowledge Cooperatives builds on the success of the original Climate Change Knowledge Cooperative, launched in November 2021. It has rapidly achieved international readership, both within and beyond academia (28% academics, 72% non academics – including 17% general public, 14% teachers / educators, 10% policy makers, 10% industry) thanks to mainstream press coverage and ongoing social / search / email marketing.
Showcases of significant and / or recent research, from multiple publishers, societies and universities. Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible and attractive to audiences both within and beyond academia.
Multi-media, multi-touch, multi-format campaigns both to reach broader audiences, and to raise awareness of the brands involved. Including PR (across both mainstream media and academic / science media), paid and organic social and search marketing, email campaigns and alerts – both at launch, and throughout the project.
Readership surveys exploring the profile of the audiences reached, their awareness / perceptions of the scholarly comms sector in general / sponsors’ brands in particular, their information needs relating to research content. Additional analytics / insights derived from users’ activities within and around the showcase.