Equality, Diversity & Inclusion Knowledge Cooperative

Equality, Diversity & Inclusion

Knowledge Cooperative

Equality, Diversity and Inclusion (EDI) are high on government, university and corporate agendas. They are widely prioritized for investment and improvement, across all sectors – from science, technology, engineering and healthcare, to culture, education and justice, and beyond.

The scholarly publishing sector has a dual responsibility in relation to EDI. Publishers and providers are working to tackle internal EDI challenges, but are also uniquely placed to help companies, educators, politicians, the media and others understand the evidence around EDI issues. As a sector, we have a duty to communicate the data that demonstrates the scope of the problem, and the results, recommendations and guidance emerging from relevant research.

There is an opportunity for the scholarly publishing sector to prove our allyship by taking more active, targeted steps to help improve the lives of those affected by issues of equality, diversity and inclusion. The Equality, Diversity and Inclusion Knowledge Cooperative is a community-wide effort to ensure debates are better informed, and decisions are better aligned with the evidence.

Please join us.

What are Knowledge Cooperatives?

Showcases and media campaigns to broaden the audience for your publications

The Knowledge Cooperative model provides publishers with a way to collaborate in tackling the issues of our time. Working together to summarize and publicize research achieves greater visibility and impact; readers benefit from a single entry point, consistently promoted across a range of channels.

Knowledge Cooperatives offer you:

reach: Summarizing research in plain language — ensuring it is found, understood and acted on by the the widest possible audience — within and beyond academia

READERSHIP: Accelerating the discovery, application and impact of research with audience-building campaigns within and beyond academia

RECOGNITION: Demonstrating the role and value of the scholarly publishing sector in tackling global challenges

Why participate?

RESPONSIBILITY
Show that your organization is doing more than paying lip service to tackling societal issues. Make sure the research you publish can be understood and applied by the broadest possible audience.

INCLUSIVITY
Take a more proactive approach to reaching, and meeting the needs of, broader audiences. Deliver interpretive content and vibrant, magazine-style discovery showcases – promoted through a range of mainstream channels.

ECONOMY OF SCALE
Work with other organizations to benefit from economies of scale (particularly in terms of promotional activities and costs), and a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the ongoing media, public and policy interest in the topics selected).

REPUTATION
Raise the profile of your brand — demonstrating the societal value you add in supporting the creation and dissemination of the knowledge that helps the world tackle global challenges.

MARKET INTELLIGENCE
Gain insight into awareness, perceptions, needs and expectations of broader audiences, to shape future strategies.

Do you publish relevant content?

The target audiences for this initiative are broad – from academics, to industry, policy makers, educators, the general public and the global media. The aim is to give all audiences greater insight into the power, potential and challenges of AI – from the practical applications to the ethical issues.

EXAMPLE TOPICS:

Under-representation in science

Disability

Race

Gender

Sexual orientation

Age

Religion

Physical appearance

Unconscious bias

Underrepresentation

Oppression

Othering

Microaggressions

Institutional discrimination

Structural inequality

Patriarchy

Privilege

Social justice

What you are signing up for

A proven solution

The expanded range of Knowledge Cooperatives builds on the success of the original Climate Change Knowledge Cooperative, launched in November 2021. It has rapidly achieved international readership, both within and beyond academia (28% academics, 72% non academics – including 17% general public, 14% teachers / educators, 10% policy makers, 10% industry) thanks to mainstream press coverage and ongoing social / search / email marketing.

CONTENT

Showcases of significant and / or recent research, from multiple publishers, societies and universities. Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible and attractive to audiences both within and beyond academia.

CAMPAIGN

Multi-media, multi-touch, multi-format campaigns both to reach broader audiences, and to raise awareness of the brands involved. Including PR (across both mainstream media and academic / science media), paid and organic social and search marketing, email campaigns and alerts – both at launch, and throughout the project.

RESEARCH

Readership surveys exploring the profile of the audiences reached, their awareness / perceptions of the scholarly comms sector in general / sponsors’ brands in particular, their information needs relating to research content. Additional analytics / insights derived from users’ activities within and around the showcase.

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Publishers, societies and others in the scholarly information sector can nominate content to be summarized and promoted in the Equality, Diversity & Inclusion Knowledge Cooperative from USD 2,000.

For more information about adding your content to the Equality, Diversity & Inclusion Knowledge Cooperative, please contact Colin Caveney: colin.caveney@growkudos.com

Brand visibility

Your company name and / or logo on the main homepage, custom showcases, publication pages, PR and promotional materials.

Audience building

Global marketing and PR activity to build audience for your content, and raise the profile of your brand.

Professional summaries

Science-journalistic explanations of your publications – accessible for broader audiences both within and beyond academia.

Usage reporting

Summaries of usage of the overall showcase, and of your publications and your custom showcase(s) (where applicable).

Market intelligence

Survey data to shape your future public engagement initiatives, including insights into audience profile, needs and expectations.

Future topics

Cancer

Mental Health

War and Peace

Topics already live:

Artificial Intelligence

Climate Change

COVID and Beyond

What are Knowledge Cooperatives?

Why participate?

Do you publish relevant content?

What you are signing up for

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