War & Peace
Our plans to showcase and promote plain language content relating to War & Peace have been made horribly relevant by Russia’s invasion of Ukraine. The situation reminds us daily, hourly, how important it is for broader audiences to understand the implications of individual political choices. We are horrified to see the scale of suffering and displacement; desperate to help; frustrated when we see aid efforts hampered by bureaucracy.
The scholarly communications sector does have a role to play. The widespread communication of relevant research underpins the education and reconciliation processes that help humanity cope with war and its consequences.
Join the War & Peace Knowledge Cooperative and be part of a community-wide effort to help the public, media, policy makers, educators, and others understand why conflicts occur, and what each of us can do to help.
What are Knowledge Cooperatives?
Showcases and media campaigns to broaden the audience for your publications
The Knowledge Cooperative model provides publishers with a way to collaborate in tackling the issues of our time. Working together to summarize and publicize research achieves greater visibility and impact; readers benefit from a single entry point, consistently promoted across a range of channels.
Knowledge Cooperatives offer you:
reach: Summarizing research in plain language — ensuring it is found, understood and acted on by the the widest possible audience — within and beyond academia
READERSHIP: Accelerating the discovery, application and impact of research with audience-building campaigns within and beyond academia
RECOGNITION: Demonstrating the role and value of the scholarly publishing sector in tackling global challenges
Show that your organization is doing more than paying lip service to tackling societal issues. Make sure the research you publish can be understood and applied by the broadest possible audience.
Take a more proactive approach to reaching, and meeting the needs of, broader audiences. Deliver interpretive content and vibrant, magazine-style discovery showcases – promoted through a range of mainstream channels.
ECONOMY OF SCALE
Work with other organizations to benefit from economies of scale (particularly in terms of promotional activities and costs), and a higher level of media and public engagement (greater credibility and interest engendered by a combined initiative, as well as from the ongoing media, public and policy interest in the topics selected).
Raise the profile of your brand — demonstrating the societal value you add in supporting the creation and dissemination of the knowledge that helps the world tackle global challenges.
Gain insight into awareness, perceptions, needs and expectations of broader audiences, to shape future strategies.
The target audiences for this initiative are broad – from academics, to policy makers, educators, the general public and the global media. The aim is to give them greater insight into the issues, from the psychological and cultural effects of war, through the sociological and political implications, to the technological, scientific and legal aspects.
Conflict prevention and resolution
Peacebuilding and peacekeeping
Deterrence and defence
Displacement and forced migration
The needs of refugees or veterans
Statecraft and diplomacy
Reconciliation and commemoration
Weaponry and disarmament
Long wars and terrorism
War crimes and the rule of law
A proven solution
The expanded range of Knowledge Cooperatives builds on the success of the original Climate Change Knowledge Cooperative, launched in November 2021. It has rapidly achieved international readership, both within and beyond academia (28% academics, 72% non academics – including 17% general public, 14% teachers / educators, 10% policy makers, 10% industry) thanks to mainstream press coverage and ongoing social / search / email marketing.
Showcases of significant and / or recent research, from multiple publishers, societies and universities. Uniquely summarized in plain language, and presented in image-led pages, to ensure findings and recommendations are cognitively accessible and attractive to audiences both within and beyond academia.
Multi-media, multi-touch, multi-format campaigns both to reach broader audiences, and to raise awareness of the brands involved. Including PR (across both mainstream media and academic / science media), paid and organic social and search marketing, email campaigns and alerts – both at launch, and throughout the project.
Readership surveys exploromg the profile of the audiences reached, their awareness / perceptions of the scholarly comms sector in general / sponsors’ brands in particular, their information needs relating to research content. Additional analytics / insights derived from users’ activities within and around the showcase.
Publishers, societies and others in the scholarly information sector can nominate content to be summarized and promoted in the War & Peace Knowledge Cooperative from USD 2,000.
For more information about adding your content to the War & Peace Knowledge Cooperative, please contact Colin Caveney: email@example.com
Your company name and / or logo on the main homepage, custom showcases, publication pages, PR and promotional materials.
Global marketing and PR activity to build audience for your content, and raise the profile of your brand.
Science-journalistic explanations of your publications – accessible for broader audiences both within and beyond academia.
Summaries of usage of the overall showcase, and of your publications and your custom showcase(s) (where applicable).
Survey data to shape your future public engagement initiatives, including insights into audience profile, needs and expectations.
Equality Diversity and Inclusion
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